CYCLING FOR CHANGE
by Meera Srikant
Pravin is a start-up specialist, parallel entrepreneur and research evangelist. As a social entrepreneur, he invests time (and money) in sustainable social causes and awareness initiatives.He speaks, writes & organizes conferences that cover entrepreneurship, marketing research and frugal innovation. Professionally, Pravin heads KREA, India’s leading Healthcare panel and has invested in several ventures (Social Catalyst, www.CANDO.ind.in and www.theResearchSuite.com). He lives in Chennai with his wife, 2 kids and 2 dogs! Loves travel, photography and new experiences. He takes time off to tell us about his role in the Prajnya campaign.
Why is this issue important to you?
Awareness. There’s so much going on around us, from current to ‘legacy’ family/group behaviour. So much we thought was ‘ok’, which is NOT. Even for the educated masses, myself included. Therefore, this campaign against gender violence is important. To educate. Highlight, act
What is it you feel most strongly about?
What I feel mostly about is the SILENCE. When we see something (bad), do something. Right there. If you cannot intervene, then escalate.
Tell us about your activity and what you hope to do with it
1. Talking to a bunch of entrepreneurs (reaching out to a 100), talking to them on the need for action, to say and do something. A series of 5-minute pitches.
2. Cycling: Reaching out to the cycling community of Chennai to cycle and raise awareness, as a part of the campaign against gender violence. Through stickers and pamphlets (the traditional way) and to show support in the digital world as well.
3. A 50Km run/walk to raise awareness, with my bunch of friends and supporters from Team PASO.
Three things you would suggest to keep these individual actions going
1. Do the right thing
2. Act immediately
3. Make other aware